Much like traditional reputation management, it's all about perception.
For online review management that means building a positive brand image one online review at a time so that new customers see the company in the best possible light. Online review management typically involves proactively asking customers to leave online reviews on popular sites, responding to both positive and negative reviews, and finally promoting positive reviews to build trust with potential customers.
There’s no way to sugarcoat it. Whether you love them or live in fear of them, reviews matter.
Online reviews have many benefits. They’re an important indicator of your overall reputation, have the power to make or break a sale, and directly influence whether someone chooses you or opts for a competitor.
Plus they’re a known local SEO ranking factor—whether or not you respond to reviews (in addition to the volume and frequency of new reviews will influence where you appear in the local pack.
So it’s not enough to only have a process for online review management, that includes requesting reviews and building a review profile. You also need a documented process in place when it comes to responding to your customer reviews.
This is something that you can do yourselves, it takes time, a precious commodity to you the business owner. This is how I can help, so get in touch and lets see if together we can build a plan and get your business more positive reviews.